4 ways sole practitioners can set themselves apart

By Angel Zhen, CPA

My father passed away unexpectedly in April 2020, during tax season and at the beginning of the COVID-19 pandemic. Moving home to care for my mother and grieving, I could no longer avoid thinking about my professional future.

For seven years, I had followed the traditional path in public accounting while wondering if there was another way. Losing my father forced me to figure out what I actually wanted to build.

A Chinese saying often repeated in my family, “After the bitter comes the sweet,” guided me on what followed. In 2020, I left a $90,000 salary and started fresh with no clients, no safety net, and no limitations on the type of firm I could build.

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