As excitement about Gen AI grows, can companies keep up?
January 23, 2024
By Bryan Strickland
Generative artificial intelligence (Gen AI) is a fast-moving train.
Perhaps that's why many companies seem unsure about when to hop onboard.
A majority of college-educated respondents in a recent survey, both in their roles as employees and consumers, are welcoming the ever-increasing presence of Gen AI in their everyday lives. However, other research questions whether companies are ready to deliver.
The 2024 KPMG Generative AI Consumer Trust Survey found that 51% of American adults are extremely excited or very excited about Gen AI. However, a Boston Consulting Group (BCG) global survey of 1,406 C-suite executives found that 66% are ambivalent or dissatisfied with their companies' progress with Gen AI and other forms of AI.
"The genie is out of the bottle," wrote the authors of the BCG report. "If 2023 was the year when AI became democratized, 2024 is the year to turn Gen AI's magic into business impact."