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Member Spotlight: Ryan McClung

November 29, 2022

 

Ryan McClung, CPA, CFP®, CEPA®, CGMA
Crossroads Advisory LLC
Lake Oswego

Was it worth it to get your CPA credential?
Absolutely! In my opinion, it’s probably the most recognizable and respected designation in the financial world. There’s a perception among non-CPAs that we have a very high degree of technical expertise. That has been very helpful over the years. I would say, of my various designations, it’s been by far the most valuable to me.

Who inspired you along the way?
I had several early bosses/mentors that were CPAs and they encouraged me to get mine. Also, to expand on the answer to the first question, I looked around the accounting and finance world and a lot of the people I was most impressed with were CPAs. We have a skillset and work experience (i.e. auditing) that is very hard to achieve without being a CPA. I feel like we oftentimes are in a category of our own in terms of expertise. I wanted to be part of that group.

What do you love about your job?
I’ve been able to merge several topics that I love into a combined business offering. I love all things about the topic of personal financial planning (I’m a CFP®). I really like assisting businesses owners with business and tax planning. In many cases I’m almost viewed their CFO (I’m also a CGMA). I recently obtained my Certified Exit Planning Advisor (CEPA®) designation also. So my practice focuses on helping business owners plan for retirement and position their business so that it is sellable for a price that will fund their desired retirement. Most small business owners have the majority of their net worth tied up in the business. Unfortunately, statistics show that 70% of businesses will never sell. This is because the characteristics of many small businesses make them unattractive to buyers. Therefore, good business strategy is to have a business that is designed to be attractive so that it is sellable. I get to tie in all these things together into what I do each day.

How has being an OSCPA member and a committee volunteer benefitted you?
It’s always good to hear what other people are doing and get other points of view. In this business we spend a lot of time in front of clients. But unless we get involved with organizations like the OSCPA we don’t necessarily cross paths with a lot of other CPAs in our daily lives. I feel like this is one way that helps me stay in touch with what’s going on in the industry here locally.

What advice would you give a new CPA?
Get involved, connect with other CPAs, and never stop learning. If you are interested in a particular subject area or areas there is probably a way you can be creative and make a business out of it.

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