CAS: What it really means and how to lean into its benefits

By David Emmerman

In today's world, the business and finance landscape is constantly evolving as a result of tech innovations, changing client expectations and shifting regulatory landscapes. Client accounting services have emerged in recent years as a solution to meet the advancing needs of organizations, empowering them to outsource their accounting function to an accounting or bookkeeping firm, which better positions the business for enhanced efficiency and more strategic decision-making.

CAS comes in all different shapes and sizes, with various offerings depending on what a business is specifically looking to extract from utilizing this kind of service. These can range from basic capabilities, such as bookkeeping, to more complex offerings like in-depth reporting or advisory services. As technology continues to change the traditional accounting landscape, accounting practitioners are presented with an opportunity to truly embrace CAS and all its benefits.

In order to provide the best counsel for clients, accounting firms need to define what services they're aiming to provide to enable better business decisions — bearing in mind that the needs of each client will vary. By nailing this down, firms will be best positioned to leverage CAS to provide services that address the unique needs of their clients and offer capabilities that maintain a balance of providing for the client while also allowing their own accounting firm to grow.

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