10 areas where CPAs can add value, grow their practice and serve stakeholders

January 15, 2021

By Iralma Pozo, Accounting Today

Hindsight is 20/20 and 2021 is finally here. Already the year is showing signs of increased demand for services that CPAs provide internally and externally to organizations and stakeholders that they serve. In order to be able to provide the level of service, respond promptly and adapt to changes, CPAs must continuously build their toolboxes, shift their mindsets and think outside the box to deliver.

Let’s discuss 10 areas CPAs can focus on, in four categories. The first category is the 4 Ts: technology, thought leadership, tax strategy and toolboxes. The second category is the 3 Ps: people, process and profit. The third category is the 2 As: accountability and advocacy. The fourth and last category is the 1 C: communication.

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