Just keep leading

September 14, 2020

By Darren Root, Accounting Today

It can be tempting to take some much-deserved time off after the longest tax season in history. Not to mention powering through operational changes that included an abrupt transition to virtual workspaces and supporting clients in a contactless manner. It’s been a lot (to say the least) this year. But now is not the time to retreat. It’s time to lead … with focused intention.

We’ve experienced rapid-fire changes in 2020 that altered the accounting profession forever and, I would argue, for the better. Accounting professionals were forced to think differently about every level of firm operations. We were presented with big challenges and we overcame — and all in the name of taking care of our clients. Firms took charge of the Paycheck Protection Program loan and forgiveness process, coached clients through tough business decisions, and served as dedicated keepers of the calm.

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