Shaping a culture of trust

May 22, 2020

By Ron Rael, CEO, High Road Institute

Many leaders believe it’s not a good idea to get close to the employees they supervise. They never get to truly know the employee as a person with dreams and fears.

To build an ethical culture, you need to stay in touch with every employee, even during a pandemic. This does not mean you need go to their house for dinner or include them in your vacation plans. It means that you should create opportunities to get to know your people. This will allow you to notice when someone is in the gray zone.

One great culture -shaping practice is to conduct a company-wide employee survey twice a year. There are many web-based tools for you to do this easily, cost effectively, and anonymously. You will be checking the pulse of your employees’ attitudes and can spot when there are dangerous trends like excess pressure, declining morale, or inattention to the customer.

Sample Employee Survey Questions
• Would you recommend working here to a friend?
• Are your concerns getting through to the leaders of this company?
• Do you feel that you know where the company is headed, how it will get there, and your role in the process?
• If you received a job offer from another company with the same wages and benefits, would you leave?
• Do the leaders walk the talk?
• Do the leaders live up to the company’s ethical standards?


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