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DTSTAMP:20260530T160449Z
DTSTART:20261124T150000Z
DTEND:20261124T170000Z
SUMMARY: Rethinking Your Customers to Maximize Profitability: Identifying the Right Clients (2 hours) [NT]
DESCRIPTION: Some customers are unprofitable from an economic or time perspective &ndash\; but many organizations do not differentiate or know the difference. When an organization has a unique\, well-differentiated service or product\, understanding value from the customer&rsquo\;s perspective becomes a crucial factor in profitable pricing. We must take the time to fully understand what our customers value - from the customer&rsquo\;s point of view. What is value? Why do brand\, value\, and customer focus matter? Developing a deep understanding of our customers is vital. Our most important customer might be someone we have not yet recognized. Understanding both external clients and internal stakeholders - including the evolving role of the finance department\, is critical to long-term success. Using humorous video clips\, memes\, and vetted research\, your understanding of customer bases will improve\n 
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