CPA Super Search: A New Research Checklist System for Google (2 hours)

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Oct 26, 2021

Registration: 8:00 AM / Program: 8:30 AM - 10:30 AM Pacific Time

Fees

Member Fee: $0.00
Nonmember Fee: $0.00

Available Discounts

AICPA Member: None
Full time Accounting Educator: None

Description

The course explains how to use a new digital checklist system to search Google with increased rigor, precision, and creativity. Checklists are routinely used by surgeons, pilots, engineers, and countless other professionals to verify, check, and inspect key steps when completing important tasks and operating complex machines. Not following the proper steps and instructions can literally result in life and death consequences. Unfortunately, this is not the case when using Google- arguably the world's most trusted, popular, and powerful "machine" of all. While practitioners rely on the service to guide critical life and professional decisions, they use Google like a zombie: type a word or two into the search box and hope the best. Repeat. No plan. Totally ad hoc, What comes up, comes up. They barely scratch Google's surface and don't know what they're missing (or even completely understand the full context of what carefully curated Google information they ARE seeing). The solution? The course introduces CPA SuperSearch, a new research checklist system for Google developed especially for accountants. Discover how to use the app and its 12 checklist categories, 240 information filters, and 2,400 automatic query generators to gain a competitive advantage in your due diligence. Uncover highly relevant and timely business insights and accounting information that's typically not highly ranked in Google's choice architecture. Avoid spammy websites that often manipulate SEO and content to maximize visibility on Google but don't deliver value. The app combines the power of Google with the precision of checklists to create a whole new approach to online research. Learn how to walk through even the most complex and challenging research tasks with greater confidence and skill. Your career as a trusted business advisor now depends upon it. Now more than ever, clients are turning to their accountants for guidance on not just their finances but practically everything under the sun. Any edge you can use to gather Google information faster, earlier, or more efficiently is now a top priority in this pandemic era of exploding data, accelerating automation, and ferocious digital competition. You'll walk away with new search superpowers that will enable you to look at Google -- and the world -- with fresh eyes, fewer blind spots, and increased situational awareness. This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.

Designed For

Practitioners who want to improve their Google game, and future-proof their careers in an era of exploding information, automation, and competition.

Objectives

After attending this presentation you will be able to...

  • Take your Google search skills to the next level
  • Automatically create advanced queries that are more analytical, observant, and pragmatic
  • Research topics from multiple contexts, lines of sight, and domain intersections
  • Discover new and exciting online information that is practically invisible to even the most web-savvy knowledge professionals
  • Overcome common blind spots, biases, and misinterpretations in information gathering and decision-making
  • Improve signal detection to avoid due diligence failures
  • Enhance the effectiveness of your positive and negative assurance reporting

Major Subjects

The major topics that will be covered in this class include:

  • CPA SuperSearch overview
  • Panopticals
  • Institutions
  • Sentiment
  • Advisory
  • Influencers
  • Credentials
  • Firms
  • Apps
  • Outputs
  • Domain
  • Regulators
  • Occupations

This event has already passed. If you have any questions, please contact us at 503-641-7200 or email profdev@orcpa.org.