Value Pricing – Getting Started (2 hours)

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Aug 11, 2020

Registration: 12:30 PM / Program: 1:00 PM - 3:00 PM Pacific Time

Fees

Member Fee: $79.00
Nonmember Fee: $79.00

Available Discounts

AICPA Member: None
Full time Accounting Educator: None

Description

Everything you know about pricing is wrong. Understand the theory behind how we make buying decisions as consumers and stop the counter productive practice of billing by the hour. Instead, learn how to adapt superior value-based pricing at your firm and get paid for the value you provide. This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.

Designed For

Anyone who wants to learn more about value pricing

Objectives

After attending this presentation you will be able to...

  • Recognize how to make the shift to value pricing
  • Identify how to grow revenue and client satisfaction at your firm

Major Subjects

The major topics that will be covered in this course include:

  • Understand why billing by the hour is counter productive to firm growth
  • Understand the theory behind value pricing
  • Review ways to deploy this new model at a firm