Feed the Pig™
The Feed the Pig™ campaign encourages younger Americans to spend wisely and save for the future.
Feed the Pig™ Offers Tools to Save
In 2008, the Ad Council and the AICPA unveiled new PSAs as part of the Feed the Pig™ campaign that encourage younger Americans to spend wisely and save for the future. In the new TV PSAs, Benjamin Bankes, the campaign icon and savings messenger, offers specific money-saving tips to remind 25- to 34-year-olds that small changes today can lead to big bucks tomorrow.
The Web site, www.FeedthePig.org, has been enhanced to feature interactive tools, sign-ups for mobile savings tips, and downloads of widgets and podcasts.
Feed the Pig™ is a component of the AICPA's 360 Degrees of Financial Literacy, a national effort to help Americans understand how financial issues affect them at different life stages. The consumer Web site, www.360financialliteracy.org, has received over 13 million hits. Since its inception in 2004, the program has won 10 awards, including the American Society of Association Executive's 2005 Summit Award, the highest honor for associations that implement innovative community-based programs.
Feed the Pig™ for Tweens
Help Kids Develop Smart Financial Choices for Life!
The Feed the Pig™ for Tweens program engages young people ages 9-13 in learning about smart saving and spending habits early in life-equipping them to make responsible financial decisions as they grow into adults. This math-based financial literacy program provides teachers with the tools they need to foster the development of these important skills.
Download the Feed the Pig™ for Tweens Flyer here!
Teachers, visit the Web site to order your kit or download the lessons plans now. Kids may also visit the site to start playing the Great Piglet Challenge!
