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The American Institute of Certified Public Accountants (AICPA) and the Ad Council together have embarked on a three-year public service announcement (PSA) campaign called Feed the Pig™, designed to encourage 25-34 year olds to take control of their personal finances.
Feed the Pig™ is a component of the AICPA’s 360 Degrees of Financial Literacy, a national effort to help Americans understand how financial issues affect them at different life stages. The consumer Web site, www.360financialliteracy.org, has received over 13 million hits. Since its inception in 2004, the program has won 10 awards, including the American Society of Association Executive’s 2005 Summit Award, the highest honor for associations that implement innovative community-based programs.
Since World War II, the Ad Council has been the premier national force in public service advertising, creating campaigns that both raise awareness and inspire action. The Ad Council galvanizes the advertising and media industries to execute and present social issue advertising on a pro bono basis. Ad Council PSA slogans and images have become part of the American culture.
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